E-commerce Stores and Digital Commerce

Sample website for E-commerce Stores and Digital Commerce with online booking and an admin dashboard
Sample design

1. Digital Solutions for E-commerce Stores

A business that sells products needs an online store where customers can browse products, see prices and specifications, choose what fits their needs and complete purchases easily. We help you build a professional store that presents your products in an organized way and offers a clear shopping experience on phones and computers. It can also connect to payment and shipping services that suit your business and the markets you target.

If your business manages a large number of products, orders or warehouses, we can develop a web application that helps you manage inventory, sales, customers, promotions, returns and operational reports. You can start with a simple store and later add advanced features such as wholesale, subscriptions, multi-location management and integration with accounting and inventory systems.

2. Types of Websites and Systems

  • Online product store: Organizes products into clear categories, with pages showing product details, prices, photos and purchase options, plus checkout and shipping information. Example: a clothing and accessories store where customers choose sizes, colors and quantities, add items to the cart and complete the order.
  • Specialized brand store: Focuses on a single brand's products, with a design that reflects its identity and pages for collections, products and promotions. Example: a skincare brand that showcases its collections, product ingredients, usage instructions and purchase options.
  • Wholesale and B2B store: Offers accounts for business customers, price lists or discounts by customer tier and the ability to place bulk orders and request quotes. Example: a restaurant supply distributor that lets restaurant owners register business accounts and submit purchase orders in the quantities they need.
  • Integrated e-commerce platform: A web application for managing sales, orders, inventory, shipping, customers and locations, with the option to integrate with accounting, warehouse and supplier systems. Example: a company that sells online and in physical stores, tracks inventory and orders from a central dashboard and determines which location fulfills each order.

3. Core Website and System Components

Customer Interface

  • Browse products by category.
  • Search for products and filter results by price, specifications or availability.
  • View product photos, descriptions and specifications.
  • Choose sizes, colors and available options.
  • Add products to the shopping cart or a wish list.
  • Create an account or check out as a guest when this option is available.
  • Enter a shipping address and choose a delivery method.
  • Review the order total, shipping cost and applicable taxes before confirming the purchase.
  • Choose an available payment method.
  • Receive order confirmations, status updates and shipment tracking information.
  • Request a return or exchange under the store's policy.
  • View order history and invoices and contact customer service.

Store Owner and Staff Dashboard

  • Add products and edit their details, photos and prices.
  • Organize departments, categories, collections and product options.
  • Track inventory and available quantities.
  • Receive orders and update their fulfillment, shipping and delivery status.
  • Manage customer data based on permissions.
  • Create discounts and promotional coupons.
  • Track payments, refunds and returns.
  • Prepare invoices and business documents.
  • Track customer service requests and organize staff and warehouse tasks.
  • View sales, order and inventory reports.

Administration Dashboard

  • Manage staff accounts, roles and permissions.
  • Manage store settings, currencies and languages.
  • Organize locations, warehouses and sales regions.
  • Manage tax, shipping and payment settings.
  • Set discount and promotion policies.
  • Manage content pages and store policies.
  • Manage integrations with third-party service providers.
  • Monitor activity logs and oversee security, backups and performance.

4. Supporting Technical Systems

SystemFunction
E-commerce management systemOrganizes products, the shopping cart, orders and checkout
Stripe, PayPal or local payment gatewaysProcess online payments using services suited to the target market
Inventory management system (IMS)Tracks available quantities, stock movements and low-stock alerts
Order management system (OMS)Manages the order lifecycle from purchase through fulfillment, shipping and returns
Warehouse management system (WMS)Manages storage, order picking and inventory movement within warehouses
UPS, FedEx, USPS or local carriersCalculate shipping rates, generate shipping labels and track shipments when suitable integrations are available
Tax calculation systemHelps calculate applicable sales taxes based on configured settings
QuickBooks or XeroSync sales and invoice data with accounting systems when integration is available
Customer relationship management (CRM)Organizes customer data, support requests and interaction history
Email marketing systemSends promotions to subscribers based on appropriate consent
Google AnalyticsAnalyzes store traffic and browsing behavior based on privacy settings
Google Merchant Center and Meta Commerce ManagerMake the product catalog available to Google and Meta commerce services when their requirements are met
Returns management system (RMA)Organizes return and exchange requests and processing stages
Subscription management systemOrganizes recurring purchases, renewals and cancellations
Notification systemSends order confirmations and shipping updates
Fraud prevention systemSupports the review of suspicious transactions and payment risk assessment
Backup and activity loggingSupport data backup and recovery and record important system activities

Supporting systems can be selected based on the store's size, the type of products and the target markets. You can use ready-made e-commerce platforms such as Shopify or WooCommerce or develop a custom solution when your business requires features or integrations that ready-made platforms cannot adequately support.

5. Advanced Features for E-commerce Stores

Multi-Channel Inventory and Order Management

Imagine your company sells products through its online store, a physical store and other sales channels, and all of these channels share the same inventory. When a customer buys a product from the online store, the system can update the available quantity and share the change with connected systems, depending on integration capabilities.

If inventory falls below a threshold set by management, the system can send an alert to reorder from the supplier, temporarily prevent new orders when the product is out of stock and route the order to the right warehouse or location for fulfillment. Synchronization accuracy depends on integration capabilities and the availability of up-to-date data.

Abandoned Cart Recovery

Imagine a customer adds products to the shopping cart and then leaves the store before completing the purchase. If the customer has provided appropriate contact information and the necessary consent, and applicable legal requirements permit it, the system can send a reminder about the items left in the cart, with a link back to the store.

The store owner can set the timing and content of these messages and view reports on the number of abandoned carts and the checkout stages where shoppers abandon their purchases. This feature does not guarantee completed purchases, but it offers another way to understand customer behavior and improve the checkout experience.

6. Development and Operating Cost Levels

Costs vary based on product count, purchasing options, order volume, payment and shipping methods, customization requirements and third-party integrations.

Solution TypeDevelopment CostOperating Cost
Small online store on a ready-made platformLow to mediumLow to medium
Specialized brand storeMediumLow to medium
Store with advanced product and inventory managementMedium to highMedium
Wholesale store with business accountsHighMedium to high
Custom multi-warehouse, multi-location storeHighHigh
Integrated multi-channel e-commerce platformHighHigh

Operating costs may include hosting, maintenance, backups, third-party subscriptions, payment processing fees, shipping services, messaging and marketing tools. Costs differ between stores built on ready-made platforms and custom stores, depending on subscriptions, add-ons and the level of control required.

7. Solution Levels

You can start with an online store that showcases products and receives orders, then add inventory management, marketing and advanced integrations as your business grows.

FeatureStarterAdvancedComprehensive
Professional online store✓✓✓
Product pages, categories and search✓✓✓
Shopping cart and checkout✓✓✓
Online payment method integration✓✓✓
Basic shipping setup✓✓✓
Product and order management dashboard✓✓✓
Customer accounts and order history—✓✓
Product variants—✓✓
Discount coupons and promotions—✓✓
Inventory management and alerts—✓✓
Order and shipment tracking—✓✓
Returns and exchanges management—✓✓
Abandoned cart recovery messages——✓
Wholesale and business accounts——✓
Subscription and recurring order management——✓
Accounting system integration——✓
Warehouse and location management——✓
Multi-channel inventory sync——✓
Advanced permissions and business reports——✓

These levels are examples to help define the project scope, not fixed packages. We define the final features and costs in a quote based on your products, business size and target markets.

Online stores handle personal and business data, such as customer names, shipping addresses, contact information, order and payment records and shopping preferences. Some products and sales may also be subject to regulatory requirements that vary by product type and the location of the seller and buyer. When developing an online store, consider the following:

  • Customer data protection: U.S. state privacy laws, such as the California Consumer Privacy Act (CCPA), or data protection laws in other countries may apply, depending on the nature of the business and the scope of the law.
  • Online payments: Processing payment card data may require following PCI DSS standards. Using specialized payment services is recommended to reduce direct handling of sensitive card data.
  • Sales tax: Obligations to collect and report sales tax may apply depending on the state, product type, place of sale and business volume. Using a tax calculation system is not a substitute for a professional tax assessment.
  • Consumer protection: Product descriptions, prices, promotions and return and cancellation policies may be subject to consumer protection laws, including rules issued by the Federal Trade Commission (FTC).
  • Shipping and delivery: Rules governing shipping time disclosures, delays and refunds may apply, such as the FTC Mail, Internet, or Telephone Order Merchandise Rule.
  • Subscriptions and automatic renewal: Auto-renewing products may be subject to disclosure, consent and cancellation requirements.
  • Email and text message marketing: Commercial messages may be subject to the CAN-SPAM Act, and some automated messages and calls may be subject to the Telephone Consumer Protection Act (TCPA), depending on the type of communication and consent.
  • Analytics and advertising tools: The use of Google Analytics, Google Ads and Meta Pixel should be assessed, and the required disclosures and privacy choices should be provided.
  • Regulated products: Some goods, such as food, cosmetics, medical devices and children's products, may be subject to special requirements for safety, labeling and advertising.
  • Reviews and ratings: Customer reviews and marketing testimonials may be subject to rules that prohibit fake or misleading reviews.
  • Intellectual property: Rights to trademarks, images, product descriptions and designs used in the store should be respected.
  • International sales: Selling to other countries may involve additional requirements for customs, taxes, privacy and consumer protection.
  • Digital accessibility: Accessibility requirements under the Americans with Disabilities Act (ADA) or other applicable laws may apply to online stores. WCAG standards can provide technical guidance.

We can develop technical features that help organize orders, protect customer data and manage payments and shipping. However, identifying applicable legal, tax and regulatory requirements and verifying compliance require an independent assessment by the store owner and their qualified advisors. Using a well-known e-commerce platform or a specialized payment provider does not guarantee compliance with any specific law or standard.

9. Start Building Your E-commerce Store

Whether you are starting to sell products online, growing an established brand or managing a business with complex order, inventory and location needs, we help you choose the right solution. Options range from a professional online store that receives orders and payments to an integrated web application for managing sales, inventory, shipping and customers, with the flexibility to add new features as your business grows.

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