| Primary Purpose | Present your business, market it and attract customers | Let users get tasks done and manage information | A website for marketing and presenting your business + an interactive system | Deliver services and features through a custom phone app |
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| User Accounts | Usually not needed | Common | Depends on the private features | Common in apps that offer personalized services |
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| Login | Usually not needed | Usually yes | To access the private side | Usually, depending on the app |
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| Database | Limited, or may not be needed | Usually required | Depends on the app's features | Required in many apps |
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| Dashboard | Usually not needed | Common | Usually on the private side | Depends on the app's features |
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| Customer Data | Simple forms and contact requests | Store and manage customer data | Combines both | Can store and manage user data |
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| File Uploads | Simple, when needed | Secure storage and access permissions | Usually on the private side | Possible, depending on the app |
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| Bookings & Appointments | Simple, or through a connected service | Can be a fully integrated part of the system | Advanced, when needed | Can be built directly into the app |
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| Payments | Simple payment or a payment link | Integrated payments, subscriptions and workflows | Based on the project's needs | Payments, subscriptions and in-app purchases, depending on the project |
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| Roles & Permissions | Rarely | Common | For users on the private side | Based on user types |
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| Workflows & Business Processes | Limited | Can be advanced | Based on needs | Can be advanced |
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| Google Visibility & SEO | Very important | Usually focused on the public pages | Very important for the public side | An app alone doesn't play the same SEO role as a public website |
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| Security Complexity | Usually lower | Higher | Depends on the private features | Higher when there are accounts, data and sensitive features |
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| Development & Testing Time | Usually the shortest | Usually longer | Depends on the scope of both parts | Usually longer, due to development and testing on the required devices and platforms |
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| Relative Cost | Usually the lowest | Higher, based on features and complexity | Higher, based on the size of the website and app | Usually the highest, affected by platforms, features and integrations |
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| Hosting & Operations | Usually simpler and less expensive | Usually needs hosting, a database and services based on usage | Depends on the website, the app and the database | May need a backend, APIs, a database and operating services |
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| Ongoing Maintenance | Usually lighter | More comprehensive | Moderate to comprehensive | More comprehensive, and may include updates tied to operating systems and platforms |
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| Best Suited For | Companies and businesses that need a professional online presence | Portals, platforms, business systems and interactive services | Companies that need a strong public presence and a private system at the same time | Projects whose users need a personalized, frequent experience on their phones |
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